Brand guidelines

Landing page:
How we talk about RNID
Our values/Our programmes
Core RNID description
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left-hand navigation:
Tone of voice
Logo and strapline
Colours
Typography
Video
Illustrations
Photography
Key statistics
Cobranding/partnering

At RNID we have great ambitions

To achieve them we need to speak with one voice. These guidelines will help you talk about RNID in a way which reinforces all our messages and delivers the change we want to see in the world.

To make this as easy as possible we have given you some key copy, statistics and information which you can use in any internal or external communications. As the world changes, we will too, so make sure you check back when creating new materials as statistics and how we talk about our work may change over time.

Core RNID description

RNID in one sentence

We are RNID: the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus.

RNID in one paragraph

We are RNID: the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus. Together, we will end the discrimination faced by our communities, help people hear better now and fund world-class research to

RNID in one page

We work with our communities and partners across industry, government, charity, education and more to change life for the better.

RNID has a proud history and big ambitions. We’re focused on making the greatest impact possible across the whole of the UK. We champion the latest technology and the opportunities it brings. We also know the value of a friendly face in local communities to support people where they need it most.

The change we want to see in the world

In the next five years, we want to see big, measurable progress made towards:

An end to the discrimination faced by people who are deaf, have hearing loss or tinnitus.
All adults checking their hearing regularly – as much a part of life as having your eyes or teeth checked.
Our communities having equal access to rewarding employment.
The first life-changing treatments to restore hearing and silence tinnitus.

Our programmes

People who are deaf, have hearing loss or tinnitus should enjoy access to the same information, spaces and services as anyone else. That’s not the case right now.
We’ll work to end the discrimination faced by our communities and make life fully inclusive, transforming public understanding and attitudes in the process.

Looking after your hearing health needs to be high on the national agenda. We want to make checking your hearing as much a part of daily life as having your eyes and teeth checked. We will work with experts and our communities to improve audiology services, so that from the point people notice their hearing loss or tinnitus they find it easy to get the high quality healthcare, treatment and support they need. And we want to get rid of the barriers deaf people, and people with hearing loss and tinnitus, face in getting access to healthcare of all kinds.

1 in 8 working-age people in the UK have hearing loss. They are less likely to have a job than the rest of the population. When they are in employment, our communities face multiple barriers to succeeding in the workplace, mainly due to lack of support and awareness. We will work so that our communities have equal access to rewarding employment. We’ll help leaders understand how to successfully recruit people into their organisations, and support individuals to excel when they get there.

For millions of people, hearing loss and tinnitus are permanent – and there’s often no way to prevent it happening. Our work to support pioneering new medical research will change that.We will fund world-class research to find new treatments to prevent hearing loss, restore hearing and silence tinnitus. We’ll work to increase the number of scientists focussed on developing better treatments. And we will ensure our communities are involved at every step, so that new treatments truly